Veer Issues Special Edition “Creatives Care” T-shirt to Raise Funds for Hurricane Victims
Proceeds to be donated to AIGA’s Displaced Designer program and the American Red Cross
New York, New York, November 8, 2005 - Veer, a provider of visual elements and design-related products to the creative community, today announced the release of a special edition Creatives Care T-shirt to help raise funds for hurricane victims in the United States. The T-shirt features the words Creatives Care hand-lettered by Marian Bantjes. Profits from the Creatives Care campaign will be divided between the AIGA’s Displaced Designer program and the American Red Cross. The T-shirt sells for $22 USD and is available at: veer.com/care
“This T-shirt is a small way for Veer to help bring the design community together,” explains Sheldon Popiel, Creative Director at Veer. “We felt helpless watching the tragedies unfold and needed to do something. Veer reaches hundreds of thousands of design professionals through our monthly catalogs and other communications - so we thought we could use that reach to help. We think good things can happen when the design community is beckoned.”
The Creatives Care campaign builds on the popularity of Veer merchandise - a selection of designer-friendly apparel, books, and accessories for sale at veer.com/merch. Veer takes a discriminating, design-driven approach to visual elements, sourcing its images and type from leading and emerging brands around the world, and the same approach applies to the company’s merchandise.
“When Veer contacted me to do this project, I was happy to help,” says Marian Bantjes. “I started the design in a blackletter style, then softened and smoothed it over several sketches. It features a forward movement, but also feeds back into itself, which could be a metaphor for the potential momentum of the campaign. I hope that people love the shirt, buy it, and wear it. If others compliment them on it and ask questions, it creates an opportunity to spread the word.”
The design is printed in cream on a cranberry colored, American Apparel sweatshop-free T-shirt. The Creatives Care special edition T-shirt is now available in both men’s and women’s sizes for $22 USD at: veer.com/care
About AIGA’s Displaced Designer Program
AIGA encourages designers who have been affected by the hurricanes to visit Displaced Designer to request or offer help. Both AIGA members and non-members are welcome. The site allows designers to match offers and needs for space, gear, work, cash, and school resources. www.aiga.org/content.cfm/reliefeffort
About the American Red Cross
All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. Call 1-800-HELP NOW or make a secure online contribution by visiting www.redcross.org
About Marian Bantjes
Marian Bantjes is a highly respected artist-designer who was recently named one of 25 up-and-coming Designers to Watch (STEP Magazine, January 2005), and one of the Women to Watch (STEP Magazine, December 2005). Marian and her work have appeared in STEP magazine, Azure, ‘tapes (Paris), Matrix (Quebec), tupigrafia (Brazil), Fontshop’s Font 004, and Eye #58. She designs and writes for the Society of Graphic Designers of Canada and is on the British Columbia board. Marian teaches typography through the Emily Carr Institute in Vancouver and is a writer for the design weblog Speak Up. www.quatrifolio.com
Veer makes it easier to be creative with an affordable selection of creative stock photography, stock illustrations, fonts and creative merchandise. Veer provides an uncomplicated shopping experience that lets customers stay focused on their creative work. Its visual elements help people add style to business, marketing and personal design projects from websites and blog posts to business presentations and ad campaigns. Veer hosts the Veer Ideas community where creatives can set up personal profiles, read the latest design news on the Skinny blog and post on the community blog, the Fat. Veer is a Corbis Corporation brand and serves its global customer base through its website at veer.com.
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