Veer® Launches Agency 26® and Filmotype® Font Collections
Exclusive to Veer, Agency 26 features new fonts inspired by 19th century Americana; Filmotype foundry brings new fonts evoking classic American lettering of the 1950s & 60s
CALGARY (March 3, 2011) – Veer (www.veer.com), a provider of affordable visual elements that makes it easier to be creative, today announced the launch of an exclusive new font collection named Agency 26, as well as the addition of fonts from the Filmotype foundry and several other leading designers.
The new Agency 26 collection has 10 new typeface families and 23 fonts, all of which are Veer Exclusives. The collection is inspired by the bold wood typefaces of 19th century America, and takes a modern slant on the traditional representations of these historical fonts with the addition of features like a full Western European character set, alternate widths, lowercase and other features not found in their historical counterparts.
All Agency 26 fonts are designed by Brian Jaramillo, who has been designing typefaces for more than 10 years, but typically kept them for his own custom projects. He is inspired by the graphic language of the surf and skate industries, and a childhood of drawing band logos on notebooks. Brian’s previous font designs for VersusTwin Foundry can be found in Veer’s Umbrella™ Collection. Brian is also the force behind the blog Lettercult, a showcase of hand lettering arts. The Veer creative team has produced an animated short to help show off Agency 26.
Veer is also welcoming Filmotype, a foundry that brings 16 new fonts evoking classic American lettering of the 1950s and 60s. At the historical crossroads between lead type and the computer revolution, the original Filmotype library grew to encompass several hundred fonts available to designers, providing typeface designs on 2-inch filmstrips. Filmotype initially manufactured a manual phototype machine enabling headline and display typesetting using a photochemical development process, helping to revolutionize the process of advertising layout and lettering.
In 2006, Stuart Sandler and Font Diner revived the Filmotype marque, intending to create high-quality digitizations of this historic collection, adapted for the modern age. A gallery of Filmotype fonts on veer.com reveals that they have a retro vibe and contain lots of brush scripts and condensed gothic sans, particularly Filmotype Zanzibar and Filmotype Macbeth. The original designs have been brought up to date with the inclusion of a full international character complement, automatic fractions, ordinals, and a set of automatic alternate contextual characters and ligatures.
“Agency 26 is a fun, playful font collection that evokes the days of wood type broadsides and wanted posters,” says Joe Newton, Product Manager, Type for Veer. “The fonts include playful details like alternate widths, lowercase and ornaments that are perfect for evoking the worn, weather look of vintage leatherpress, or for lending rustic charm to food packaging and signage.”
Other new additions to the Veer font collection include:
• Steinweiss Script – Known as the father of the album cover, Alex Steinweiss’ distinctive “scrawl” has been faithfully recreated by Michael Doret in homage to the original. Available in three weights, each including a number of variations including simple, fancy and tilting. Steinweiss Script is part of the Umbrella Collection.
• Yana – Designer Laura Worthingon set out to create a versatile, swashy serif usable in logos, headlines and body copy. Along the way it gained an old-style Victorian aesthetic, upper and lowercase characters, over 200 swash capitals, and regular, bold and italic variants. Yana is part of the Umbrella Collection.
• Torino Pro – Originally designed in 1908 by Alessandro Butti, Torino is a modern italic Didone that has been revived, redrawn and expanded by Jason Walcott. It contains a large number of elegant swashes, discretionary ligatures and lining figures. Torino Pro is a Veer Exclusive and part of the Jukebox Collection.
• Hiatus – This is a contemporary script that blends casual and formal elements with the warmth of hand lettering. Stephen Rapp’s low body height and full connection of the characters make for a versatile script. Hiatus, which includes a large number of swash alternates and ornaments, as well as extensive international language support, is a Veer Exclusive from the Umbrella Collection.
Veer makes it easier to be creative with an affordable selection of creative stock photography, stock illustrations, fonts and creative merchandise. Veer provides an uncomplicated shopping experience that lets customers stay focused on their creative work. Its visual elements help people add style to business, marketing and personal design projects from websites and blog posts to business presentations and ad campaigns. Veer hosts the Veer Ideas community where creatives can set up personal profiles, read the latest design news on the Skinny blog and post on the community blog, the Fat. Veer is a Corbis Corporation brand and serves its global customer base through its website at veer.com.
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