Sweet Creative

Veer presents at the HOW conference.

Join Veer at HOW June 12 - 15, 2006 at the Mandalay Bay Resort in Las Vegas and be sure to attend the Veer session:

Building a Brand with Cakes, Dioramas, and Activity Books
Tuesday June 13 5:30 - 6:30 PM
Room: Mariners B
Pre-registration is not required for conference attendees.

Veer is renowned for its inventive catalogs and web site that showcase the company’s photography, illustration, and type. One catalog even featured real cakes, frosted with Veer images. In this session you’ll go behind the scenes with Sheldon Popiel and Jon Parker of Veer’s award-winning in-house creative team. They’ll explain the thinking behind the Veer brand, give insights into the team’s creative process, and tell the stories behind some of their most memorable and successful pieces.

Along the way, you’ll learn how to keep your designs interesting, how a wide brief can be both blessing and curse, and how bold design and risk-taking can help you stand out from your competitors.

Come visit the Veer booth

Throughout the conference, Veer will have a booth in the exhibitor’s hall, so you can stop by and talk to Veer employees - including members of the creative team. You can also pick up the latest award-winning catalogs, grab some conference-only swag, and find out what’s new at Veer.