MH: It’s not every day you see a ninja chopped to bits. It somehow gives me a warm, fuzzy feeling.
BB: I don’t know how novel the idea of a ninja school is, but this is a great recruitment ad for all the basement ninjas out there practicing with homemade nunchakus.
IB: I can see that Gamache is one of those “less is more” people. Love the copy and the idea – it could have used more blood, though.
CH: Looks like a school I would want to join. Simple, clever, and cutting edge. Ha … no pun intended.
MH: It looks deceptively simple, but the more you look at it, the more considered and hilarious it becomes.
IB: The execution looks like the bottom of Terry Gilliam’s ideas drawer.
Monique Gamache Calgary, Alberta
Monique Gamache is the design director of and a partner in Wax, a Calgary-based full-service design and advertising agency. Monique chooses to live her life simply. In her words, it’s clean, uncluttered, with a subtle sense of whimsy. She brings this same understated and strategic sensibility to her design work, where she executes her powerful working philosophy — to speak softly, but wield a big idea. She still suffers designer’s remorse for including a photo in an annual report that, upon close inspection, featured a man relieving himself in the background.