BG : This design was brought to you by the letters u, r, e, p, and the number infinity.
GH : It’s organic typography.
BG : It looks like it was run through a wood chipper.
GH : I’m reading things like cartoon characters into the primary blob. Ears. Eyes. Paws. Was that the intent?
DN : It’s so creative I can’t even tell what the elements are anymore.
BB : I like it. But it has to be penalized for the absence of some of the products.
BG : Most of the products, in fact. But his intentions seem, well, pure.
DN : How does this represent pure? Because it has some white space?
BB : Pure = organic = growth?
BG : Repeating the words ‘pure’ and ‘purity’ over and over in a zillion layers turns the concept into a mantra. In that way, this is a visual meditation on pure, singular thought. Anyone buying that? Hello?
GH : A zillion layers of pure, singular thought... That makes for a most fascinating oxymoron.
DN : Is it about humankind’s distillation of the diversity of nature into something organized and predictable?
GH : Perhaps, but the design is condensed and minimal to the point of obscuring the point.
BB : It’s hard to read but the intrigue is there.
