Veer: Ideas: The New Old: Key Statistics

Baby boomers make up 30% of North America

People in their 50s experience more life events than in any other decade.

Several online dating sites report that their fastest-growing user segment is in their 40s, 50s, and 60s.

Cosmetics companies are targeting the 50-plus market, but extreme surgical anti-aging procedures are falling out of fashion.

70% of boomer women feel younger than they are, 50% eat to stay slim, and 62% work to maintain a youthful appearance.

10,000 Americans turn 50 every day.

There are 78 million baby boomers.

Baby boomers are the wealthiest generation.

In the US alone, boomers

Boomers control 75% of America

Younger boomers spend 11% more than average on their children

30% of older boomer grandparents help their adult children with child care.