Baby boomers make up 30% of North America's population.

Demographic Profile: American Baby Boomers

MetLife Mature Market Institute

People in their 50s experience more life events than in any other decade.

Aging Issues: The End of Retirement

William D. Novelli, AARP

Several online dating sites report that their fastest-growing user segment is in their 40s, 50s, and 60s.

Older People Turn to Internet to Find Love

Anne D’Innocenzio, MSNBC.com

Online Dating: www.findlovehere.com

Vanessa Juarez, MSNBC.com

Cosmetics companies are targeting the 50-plus market, but extreme surgical anti-aging procedures are falling out of fashion.

Love Those Boomers

Louise Lee, BusinessWeek Online

Looking Good for Your Age

Shane Watson, Times Online

70% of boomer women feel younger than they are, 50% eat to stay slim, and 62% work to maintain a youthful appearance.

When It Comes to Baby Boomer Women, Youth Is the Marketing Watchword

Mature Market

10,000 Americans turn 50 every day.

American Boomers Now a $2 Trillion Market

Diana Olick, MSNBC.com

There are 78 million baby boomers.

The Graying of the Boomer Generation

Jerry Bowen, CBSNews.com

Baby boomers are the wealthiest generation.

Business Targets Boomers’ Money

Tom Ramstack, The Washington Times

In the US alone, boomers' annual spending exceeds $2 trillion.

Demographic Profile: American Baby Boomers

MetLife Mature Market Institute

Boomers control 75% of America's financial assets.

When Gray Equals Green

Elaine Cummings, CMO Magazine

Younger boomers spend 11% more than average on their children's education, clothing, toys, pets, and playground equipment.

Demographic Profile: American Baby Boomers

MetLife Mature Market Institute

30% of older boomer grandparents help their adult children with child care.

Many Older Americans Engage in Caregiving Activities

Richard W. Johnson & Simone G. Schaner, Urban Institute