The bears are back
We'll admit a weakness for zoo advertising. If you send it to us,
we'll probably post it. Especially if we've been talking about
Lost that morning, and your ad has polar bears in it. For
their
The Bears are Back campaign for the Toronto Zoo,
agency Lowe Roche created this clever bear poster using
Toronto-related icons. The campaign also includes some wry video
work, like this short called
Tundra Trek.
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