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The Skinny is Veer's very own blog. See what inspires us, from our own images and type, to way-out-there oddities and the best of the web.

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Tuesday,
May 12, 2009

4:50 PM

Anders J. Svensson
  • Anders J. Svensson
Big ideas, also available in small

Big ideas, also available in small

If necessity is the mother of invention, then the global recession should be a golden age for creative thinking. And that's why we love these undersized cards from Ogilvy. They're tiny. Out of necessity. And powered entirely by adversity. Like when Steven Seagal redirects a bad guy's attack to make him slap himself. Only in this case, the bad guy is small print budgets, and wearing a fringed leather jacket is entirely optional. There are 10 type-rich designs to ogle, each with a message championing brainy notions over brawny budgets.

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