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Wednesday,
July 22, 2009

6:24 AM

Anders J. Svensson
  • Anders J. Svensson
Syfy: Imagine Greater

Syfy: Imagine Greater

There are some completely fantastic station identification pieces at Motionographer, for the newly re-branded Syfy channel. Syfy's name change has had plenty of critics, but these motion pieces may betray a new identity crisis in the making. The purple gloop is promising, but if you didn't know the history of the brand and only had these visuals to go on, you might mistake the confetti for Syfy: The Birthday Party Network, the paper folding for Syfy: The Origami Station, and the flowers for Syfy: Yet Another Lifestyle Channel. There's a trailer for the station that combines all of the above, and throws in Escher-style staircases, Lou Diamond Philips, and a T-Rex. A combination that is perfectly, appropriately weird. via Brad Connell

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