Syfy: Imagine Greater
There are some
completely
fantastic station identification pieces at Motionographer, for
the newly re-branded Syfy channel. Syfy's name change has had
plenty of critics, but these motion pieces may betray a new
identity crisis in the making. The purple gloop is promising, but
if you didn't know the history of the brand and only had these
visuals to go on, you might mistake the confetti for
Syfy: The
Birthday Party Network, the paper folding for
Syfy: The
Origami Station, and the flowers for
Syfy: Yet Another
Lifestyle Channel. There's
a trailer for the
station that combines all of the above, and throws in Escher-style
staircases, Lou Diamond Philips, and a T-Rex. A combination that is
perfectly, appropriately weird. via
Brad
Connell
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