About this typeface:
Initially an experiment in vertical calligraphy, Mama Script was developed by drawing on multiple sources of inspiration. These range from simple swashy handwriting, lettering and signage, to the works of renowned calligraphers. This script likes to stand out everywhere it appears. Mama Script comes with a full set of alternates, as well as many ligatures for precise display use and a simulated balance between the hand and the machine.
About the designers:
Ale Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective.
Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Arcor, Procter & Gamble, SC Johnson, Danone, and others. With the founding of Sudtipos in 2002, Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces.
In 2006 he was a speaker at TMDG06, the largest Latin American graphic design event in history - more than 4,000 designers were in attendance. He has also taught seminars and spoken at the TypoBerlin, TypeCon, and AtypI conferences, at the Type Directors Club in New York City, and at events in Portugal, Chile, Brazil, Ecuador, Uruguay, Mexico and Canada.
His work has been featured in publications around the globe, including Print, Step, Creative Review, Visual, Creative Arts, Novum, and many others.
He has walked away with awards from numerous design competitions. He has received two Type Directors Club TDC2 awards, in 2008 for Burgues Script and in 2009 for Adios Script.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design.
Alfredo Graziani was born, raised and educated in Buenos Aires, Argentina. After obtaining a graphic design degree from the Universidad of Buenos Aires, he moved to Europe on a trip of exploration. He fell in love with the city of Barcelona, where he now lives and provides design services to many prominent companies like Repsol, Allianz, Nippon, Acciona, Scor, Atladis and Viacom. Alfredo prefers history books, volleyball, jazz music, and Danish food.
This package contains:
Mama Script Regular, Alternate
Copyright © Alfredo Graziani & Alejandro Paul
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