About this typeface:
Borges pays tribute to Argentine poet Jorge Luis Borges and his celebrated, fantastic literature. Jorge Luis used what could be termed as a goldsmith’s technique, restlessly polishing his words towards perfection. This suggested a clean, dignified letterform - economical in its appearance though still elegant and relaxed. Borges is a classic and very tempered letterform, giving text a calm and smooth appearance - useful long, immersive reading. The openface titling weight (appropriately named ‘Titulo Hueca’) is graceful and suitable for very special headlines. The ‘Poema’ weight is a contemporary chancery for more lyrical designs. Borges was celebrated at the latest Morisawa Awards in Japan.
About the designer:
Alejandro Lo Celso is an information designer, type designer, professor and author born in Córdoba, Argentina. He has been an art director and has taught design, typography and letter history in several countries. He has also collaborated with several publications and projects around Latin America.
He holds a masters degree in typeface design from the University of Reading (UK), and a post-diplôme from the Atelier National de Recherche Typographique (ANRT) in Nancy, France. He has given seminars and workshops in Argentina, Chile, France, Germany and Mexico.
In 2001 he founded PampaType, the first Argentine type foundry. Several PampaType families have won international awards: Rayuela was recognized at Bukva:raz! held by the Association Typographique Internationale, Moscow, 2001; Rayuela was also recognized at the Type Directors Club TDC2, New York, 2006; Borges obtained the Matthew Carter Prize at the Morisawa Awards, Tokyo 2002; Arlt was recognized by Creative Review, London, 2005. These families have also been reviewed and published in several international books and in publications such as Idea, Novum, Page, Baseline, Creative Review and Eye.
Alejandro has been a typography teacher at the University of Buenos Aires, Argentina, and at the University of the Americas Puebla, Mexico. He was the co-director of Centro de Estudios Avanzados de Diseño (CEAD) in Puebla, Mexico and professor at Anahuac University, Mexico City. He currently teaches typographic design at the Gestalt Center in Veracruz, Mexico and is a guess professor at the school of fine arts of Toulouse, France. He works as an independent consultant in editorial design, type design, and typography.
This package contains:
Borges Poema
Copyright © Alejandro Lo Celso / PampaType
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