About this typeface:
Whomp takes its inspiration from the work of an American master in sign painting and alphabet manipulation: Alf Becker. In 1932, Becker began designing a series of alphabets to be published in Signs of the Times magazine at the rate of one alphabet per month. Nine years later, 100 of those alphabets were compiled in one book that became an enormous success among sign painters. In the late 1990s and early 2000s, many Alf Becker alphabets were digitized with blurbs that falsely credit them as “an Alf Becker typeface”. Alf Becker was not really a typeface kind of guy. He was more of a calligrapher and sign painter. His alphabets were either incomplete or full of variations on different letters, and didn’t become typefaces until the digital era.
This particular Becker alphabet was quite incomplete. In fact, it wasn’t a showing of an alphabet, but a few words on a poster. Alejandro Paul took the challenge of drawing, digitizing, restructuring, and finally building a complete usable typeface from that partial alphabet. The face has been extended through the wonderful possibilities of OpenType. Whomp comes with more than 100 alternates, tons of swashy endings and ligatures, all accessible through OpenType palettes in programs that support such features.
This is the in-your-face kind of font that pays direct homage to the vision of this great American artist.
About the designer:
Ale Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective.
Ale’s career as an art director landed him in some of Argentina’s most prestigious studios, and handling such high-profile corporate brands as Arcor, Procter & Gamble, SC Johnson, Danone, and others. With the founding of Sudtipos in 2002, Ale shifted his efforts to typeface design, creating fonts and lettering for several top packaging agencies, along with commercial faces.
In 2006 he was a speaker at TMDG06, the largest Latin American graphic design event in history - more than 4,000 designers were in attendance. He has also taught seminars and spoken at the TypoBerlin, TypeCon, and AtypI conferences, at the Type Directors Club in New York City, and at events in Portugal, Chile, Brazil, Ecuador, Uruguay, Mexico and Canada.
His work has been featured in publications around the globe, including Print, Step, Creative Review, Visual, Creative Arts, Novum, and many others.
He has walked away with awards from numerous design competitions. He has received two Type Directors Club TDC2 awards, in 2008 for Burgues Script and in 2009 for Adios Script.
He teaches a postgraduate typography program at the University of Buenos Aires, where he previously taught graphic design.
This package contains:
Whomp
Copyright © Alejandro Paul
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